Carousel, Fashion News — January 17, 2014 at 12:28 pm

H&M to launch recycled denim capsule


image hm

Sweden’s H&M to launch recycled denim capsule

Swedish fast-fashion giant H&M is introducing its first products made completely from fibers of used clothing, collected through its garment recycling initiative. The initiative launched in February 2013, reported Women’s Wear Daily.
The capsule collection will be available at the end of February and features five classic denim pieces for men and women. H&M is aiming to prove it is possible to “close the loop” on textile production by eliminating waste and decreasing the environmental impact of the fashion industry, WWD found. That is the company’s short-term goal – long term, it is hoping to find a solution for the reuse and recycling of textile fibers.
“We are working increasingly with recycled materials, and as a designer, it is very important to create pieces taking into account the latest trends, but also technical developments in this field,” said H&M designer Jon Loman. “We are proud to offer environmentally friendly products, in which our clients and we believe.”

**Article courtesy of Stylesight.


January Skyy Team



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